Lanes #1 selling rub! Lane’s Signature rub is our sugar free, all purpose seasoning that is great on everything! Chicken, pork, beef, fish, shrimp, potatoes, eggs, and pasta can be ramped up to BBQ quality with a couple shakes and a pinch. Keep away from inedible objects ‘cause you may be tempted to eat those too! Signature Rub is KETO friendly too!